Generate consistent and reliable cash flow and get better visibility to forecast and plan the future of your business.
Create brand experiences that turn one-time shoppers into returning customers with higher lifetime value.
Reach a higher profit margin per product compared to conventional sales.
The subscription business model helps extend the lifecycle of jewellery through refurbishment, recycling, and reselling.
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A jewellery subscription business is a service in which customers pay a recurring fee to receive access to jewellery instead of the customer purchasing the jewellery for themselves. In a subscription model, the customer returns the jewellery to the seller at the end of the contract period.
There are several steps you need to take to start a jewellery subscription business — as with starting any kind of business. Some of the key steps include:
When setting up a jewellery subscription business, key factors to consider include defining the fulfillment and shipping methods, creating a user-friendly website and ordering process, building partnerships with jewellery brands and suppliers, and developing a solid marketing strategy to attract and retain customers. It's also good to remember that a jewellery subscription model may work better with certain categories of jewellery than others.
It depends on whether you are a manufacturer or a retailer. For manufacturers, it's simple as you produce the jewellery you want to sell subscriptions to. If you're a retailer, you have to look for suppliers who can provide you with the jewellery you want to offer. You can, for example, use wholesale marketplaces, attend trade shows, or search online.
A jewellery subscription business should develop a robust acquisition and retention marketing strategy. Effective strategies for customer acquisition include, for example, social media, paid advertising, and influencer partnerships. Building a strong brand and creating inspirational and educational content can also help attract and retain customers. Rewarding loyal customers with exclusive promotions and discounts can also work great in growing your subscriber base.