Bring your clothing rental business to life

Rentle Clothing Rental Software gives you the power to manage your business all in one place – allowing you to focus on dressing your customers.

Rent clothes

The essentials for clothing rentals

Sales channels

Rent and sell online, in your store, and basically wherever your customers are. With Rentle, you get a ready-made e-commerce website and sales tools for your store - all seamlessly connected so you will never get overbooked.

Product catalog

Create products you want to sell and rent to your customers. You can add everything from designer pieces to technical outdoor clothing for rent, merchandise for sale, and services to complete the whole experience. Flexible.

Inventory management

Build your own processes to keep all your pieces in order, track their usage, and prevent overbooking. We provide the tools for it.


Accept payments easily with Rentle Payments. We support credit card payments, Google Pay, Apple Pay, and other local payment methods depending on your country.

Recommended for clothing rental businesses

Some call them apps or features, we call them Building Blocks. Use Rentle Blocks to make Rentle fit perfectly your needs.


Customize the styling of your online store to look and feel your brand

Checkout field

Add custom fields to your Online Store checkout

Discount Codes

Create campaigns and reward your customers

Google Analytics

Get insights on your online store visitors


Maintenance Times

Reserve time for product maintenance between bookings

Product Variants

Expand your offering with product variants

Start for free and choose your plan later

No credit card required

We apply an automatic 50% discount to your subscription for every month you made less than $1,000 in sales.

Your monthly revenue



Best for exploring a new business opportunity

Best for exploring a new business opportunity

$ 0 0 USD /mo


Best for new businesses starting to sell online

Best for new businesses starting to sell online

$ 39 19.50 USD /mo


Best for growing businesses selling online and in-store

$ 79 39.50 USD /mo


Best for scaling businesses that require many features

$ 399 199.50 USD /mo

The rental business model has been something we wanted to implement for a while now, but we never came across other platforms that could provide the same level of ease-of-use as Rentle does.

Read the customer story →

Kuutti H. | Scandinavian Outdoor

Learn more about clothes rental

How do I rent clothes online?

You need an e-commerce website optimized for rentals to start renting clothes online. The interface looks like any other online store, but the backend system is optimized for the two-way movement of products (handover-return). Rental software like Rentle makes running an online rental business easy for you.

First, add the products and services you want to rent and sell to Rentle and determine the quantities in Rentle's inventory management system. That way, your availabilities are always up to date, and you don't get overbooked. Next, set up your payment options so your customers can book and pay their rentals in advance. Rentle also offers an alternative to charge security deposits to cover the cost of accidental damage to your garments.

Once everything is set up, you can embed Rentle to your existing website or use Rentle as a standalone website.

How do I start a clothing rental business?

Starting a clothing rental business requires a lot of planning, preparation, and setting up processes. First, you need to make a business plan. Your business plan includes a description of your business, market and competitor analysis, financial plan, and marketing plan. It is also essential to consider how you will organize your rental operations, such as customer management, order processing, inventory tracking, and garment cleaning.

For more information, read our full guide on how to start a clothing rental business →

Is a dress rental business profitable?

Generally, clothing rentals can be profitable and enjoy high profit margins. Still, just like with any company, profitability comes down to your business's income and expenditure structure.

Incomes are primarily determined by whether there is a demand for your services. For a clothing rental business to succeed, it needs to know what the target audience is looking for. Stay on top of what's most popular, what kind of styles your customers rent, what kind of brands they support, and in what sizes they usually range in. And just like with any other rental product, doing proper maintenance work ensures a long shelf-life and that you're getting a return on your investment in the form of rental revenues and secondhand sales.

Rental inventory, business space, insurance, dry cleaning, and staff salaries are typically the most significant expenses. To better understand your financial estimates, we recommend looking at our guide to financial planning and budgeting →

How does rental fashion work?

First, we must note several types of clothing rental businesses exists. The most traditional ones are suit and dress rental services renting formal wear for special occasions. However, we are starting to see that the number of clothing rental businesses renting more casual and active clothing is rising.

Essentially, fashion rental companies rent out all sorts of clothing and accessories to their customers for different durations via the traditional rental model and increasingly via subscriptions.

Every company has its own rental process, pricing model, and way to make the service available to the customers. For example, there are fundamental operational differences between e-commerce and brick-and-mortar models. Rentle supports all the most common requirements of the clothing rental industry, both in the online and retail environments.

Do I need clothing rental software?

It is strongly recommended that you start using clothing rental software from the early days of your business. Rental software allows you to manage inventory, process orders, and run your rental business in one system instead of spreading all the information across several apps and spreadsheets. This gives you a better overview of your business and full control of the rental operation.

Get started

Get started!

Explore Rentle at your own pace by creating a free account, or book a call with one of our product specialists.