Sharpen your camera rental business

Rentle Camera Rental Software gives you the power to manage your business all in one place – allowing you to focus on your customers and their needs.

Rent cameras

The essentials for camera rentals

Sales channels

Rent and sell online, in your store, and basically wherever your customers are. With Rentle, you get a ready-made e-commerce website and sales tools for your store - all seamlessly connected so you will never get overbooked.

Product catalog

Create products you want to sell and rent to your customers. You can add photography and video equipment for rent, merchandise for sale, and services to complete the whole experience. Flexible.

Inventory management

Build your own processes to keep your camera gear in order, track their usage, and prevent overbooking. We provide the tools for it.


Accept payments easily with Rentle Payments. We support credit card payments, Google Pay, Apple Pay, and other local payment methods depending on your country.

Recommended for camera rental businesses

Some call them apps or features, we call them Building Blocks. Use Rentle Blocks to make Rentle fit perfectly your needs.


Customize the styling of your online store to look and feel your brand

Checkout Field

Ask for any additional information you need during checkout


Custom Payments

Add more payment options happening outside of Rentle, such as invoices

Discount Codes

Create campaigns and reward your customers

Maintenance Times

Reserve time for product maintenance between bookings

Product Packages

Bundle cameras and lenses into packages and rent them out as kits

Start for free and choose your plan later

No credit card required

We apply an automatic 50% discount to your subscription for every month you made less than $1,000 in sales.

Your monthly revenue



Best for exploring a new business opportunity

Best for exploring a new business opportunity

$ 0 0 USD /mo


Best for new businesses starting to sell online

Best for new businesses starting to sell online

$ 39 19.50 USD /mo


Best for growing businesses selling online and in-store

$ 79 39.50 USD /mo


Best for scaling businesses that require many features

$ 399 199.50 USD /mo

Compared to other more expensive software I have used for resource management in the past, Rentle is years ahead in usability.

Sam M. | Tabs Are for Flying

Learn more about renting cameras

How do I start renting cameras online?

You need a website optimized for online bookings to start renting cameras online. Equipment rental software like Rentle makes this easy for you.

First, add the products and services you want to rent and sell to Rentle and determine the quantities in Rentle's inventory management system. That way, your availabilities are always up to date, and you don't get overbooked. Next, set up your payment options so your customers can book and pay their rentals in advance.

Once everything is set up, you can embed Rentle to your existing website or use Rentle as a standalone website.

How do renting cameras work?

Essentially, camera rental companies have all sorts of camera gear and accessories that they rent out to their customers for different durations. Many companies also offer the possibility to rent a studio space in addition to the equipment.

Every company has its own rental process, pricing model, and way to make the service available to the customers. Additional services have a significant impact on how the operation shapes out. Rentle supports all the most common requirements of the camera rental industry.

How do I start a camera rental business?

Starting a camera rental business requires a lot of planning, preparation, and setting up processes. First, you need to make a business plan. Your business plan includes a description of your business, market and competitor analysis, financial plan, and marketing plan. It is also essential to consider how you will organize your rental operations, such as customer management, order processing, inventory tracking, and equipment maintenance.

Is camera rental profitable?

Generally, camera equipment rentals can be very profitable and enjoy high profit margins. Still, just like with any company, profitability comes down to your business's income and expenditure structure.

Incomes are primarily determined by whether there is a demand for camera rental services in your area. Typically, major customers in the camera rental industry are the film production and event industries. In addition, individuals who are keen on photography are increasingly looking for quality camera rental services.

Rental equipment, business space, insurance, and staff salaries are typically the most significant expenses. To better understand your financial estimates, we recommend looking at our guide to financial planning and budgeting →

Do I need camera rental software?

It is strongly recommended that you start using cloud-based camera rental software from the early days of your business. Rental management software allows you to manage inventory, process orders, and run your rental business in one system instead of spreading all the information across several apps and spreadsheets. This gives you a better overview of your business and complete control of the rental operation.

Get started

Get started!

Explore Rentle at your own pace by creating a free account, or book a call with one of our product specialists.