Launch and grow a circular business model

Rentle is your partner when you want to make the circular economy part of your business.


What do you have in mind?

Rentle supports every circular business model. Start with one and easily expand to other commercial models as your circular strategy progresses.


Easily design and build a rental scheme that supports your customers' needs and your business objectives.


Start selling products on a subscription basis and offer your customers an alternative for one-time purchases.

Buyback & Resell

Create profit from the once-sold and used products, and give them a second life.

Where are you in your journey to circularity?

From developing your strategy to launching and growing a circular business model, we got you.


Strategy development

Let's find the winning business and operating model together based on the financial and sustainability impact.


Launch a circular business model with selected product categories within a few weeks with an all-in-one circular commerce platform.

Scale up

Have the confidence to expand your circular offering with a fully integrated solution and Rentle’s extensive maintenance, refurbishment, and logistics partner network.

A complete solution out of the box

Everything you need to manage a circular business model in front and backend.


White-label storefronts

Provide your customers with a consistent brand experience by customizing the look and feel of your storefronts or utilizing Rentle's headless capabilities.

Modular commerce components

Choose only the necessary components and implement them seamlessly into your existing stack. Rentle provides inventory management, order fulfillment, checkout, and payment solutions optimized for circular commerce.

Customizable to your needs

Run your operation in-house or take advantage of our integrated network of partners for logistics, repairs, and maintenance.

Support throughout your journey


Managed onboarding

We help you get started by configuring your account, migrating your catalog, and providing on-site training based on your needs.


Integration support

We build custom integrations with your existing tools and infrastructure.


Enterprise-grade service level

Get real-time support and a dedicated account manager, and access to customized monthly reporting to support your growth.

I think that usually you can just buy a software product and integrate it to your operations and be done with it when in this case I feel like Rentle is more of a partnership. I feel like I have a business partner and like I can have an impact on the development of the product.

Sharon Poulter | Decathlon UK

Rentals give our customers options that they may not have considered before. Rental, subscription-based hire, and recommerce won't always be for everyone, but the marginal gains achieved from offering it begins to add up quickly.

Matthew Clarke | Equip Outdoor Technologies

If we look at the profit margin of a rental product, within one month, it’s already higher than the margin of one sold unit. If the product stays in good condition and we are able to sell it as used after a few months, it’s really good business.

Toni Stigzelius | Broman Group

Recommended resources

Decathlon UK launches its first rental operations with Rentle

Dec 14, 2021


Circular business models: Move beyond theory to achieve real impact

Mar 15, 2023

Henry B.

31 Circular economy examples from product design to business models

Apr 19, 2023

Akseli L.

Circular economy in fashion: An overview of the online clothing rental market

Oct 18, 2022

Akseli L.

Let's get started.

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