Dynamic means that the content and presentation changes according to the following things:
It is our job to make sure that the acceptance of rental terms and payment method is always optimised for the specific moment.
If the customer is in-store, the experience is more lightweight and fast. In online environments the experience supports the customer more, as she has to do without the help of the sales personnel.
The most important thing, is to generate successful and trouble-free rentals with minimal effort!