Experiencing the outdoors in a ''Sisu'' way
‘’Sisu’’ is a unique word in the Finnish language, meaning perseverance and strength in something that for some may seem insane and almost hopeless to undertake. Timo and Maarit, the owners and founders of Sisu Outdoor, took inspiration from this and made it their mission to make sure their visitors get to experience Ylläs’ nature in a unique and unforgettable way.
Sisu Outdoor opened its doors at the end of 2017, offering cross-country skiing lessons and excursions throughout the year for small groups and individual tourists. What started out as a small business, grew in size thanks to the encouragement of locals and regular customers. Over the years their team of instructors and tour guides has grown, as well as their offering of different outdoor activities. Now, anyone can experience the magic of Ylläs through skiing, biking, camping, and packrafting.
‘’Our idea is to provide local, high-quality guide services, and showcasing our own favorite hidden gems of Ylläs that are outside of the mainstream trails.’’
In order to be able to offer adventures filled with ‘’sisu’’, they wanted to focus on providing activities and rental equipment that requires moving using your own muscle power; meaning no snowmobiles, huskies, or reindeer. This also opens up opportunities for excursions to the national park.