Customer Story, Hiking, camping

Scandinavian Outdoor start their outdoor rental operations with Rentle

Scandinavian Outdoor is a Finnish-owned outdoor equipment department store for camping and hiking enthusiasts. With locations all across Finland, they offer carefully selected tools, equipment, and clothes fit for all terrains and weather conditions. Now, they also offer rental services. 

Scandinavian Outdoor’s story started in 1970, in Turku, Finland. While the operations may have started small with a group of scouts selling scout badges, Scandinavian Outdoor has evolved over the past 50 years into a well-known outdoor equipment department store.

Currently with 6 brick-and-mortar locations in Finland, and an online store that operates internationally, Scandinavian Outdoor aims to offer well-seasoned, as well as amateur hikers and campers with everything they need in order to enjoy the outdoors.

‘’As passionate outdoor enthusiasts, we know the demands nature can place on trekkers and hikers. We also know that if our gear can handle the weather conditions in Finland, it can handle them anywhere.’’ (Scandinavian Outdoors)

We had the opportunity to talk to Scandinavian Outdoor’s head of marketing, Kuutti Haapanen, about their initial experiences with rentals and their future plans for growth.

Location

3 Locations

Inventory

10 product categories

time-line

fully Operational in 2 weeks

Introducing the world of outdoors through rental services

For Scandinavian Outdoors, expanding their portfolio and establishing rental operations was an obvious choice that they had been planning on doing for a while now.

Because their typical customer is someone who is still getting started with camping or hiking, they don’t necessarily own all of the equipment they need for a weekend hiking trip, for example. This makes renting an ideal way to introduce their customers to the outdoors and provide them with all of the equipment they need.

“At the end of the day, we wanted to start offering rental services because we want to make it easier for people to experience the outdoors. It’s much easier to rent a tent and sleeping bag once a year rather than having to invest in all of the needed equipment at once.” 

When asked about how they think renting will affect their sales revenue, Haapanen was convinced about it only having a positive effect. Because Scandinavian Outdoors has a wide selection of products, Haapanen sees renting as a business opportunity and a way to increase sales, rather than affect them negatively.

“Even if a customer would choose to rent a tent over buying it, they most likely will need to buy other equipment like clothes or smaller tools that they might need either way. Either way, we’re able to provide our customers with whatever they need - whether it’s through direct sales or renting.”

 

Brändikuvat (11 of 18) (4)-min

Rentle impresses Scandinavian Outdoor with a smooth start to their rental operations

Scandinavian Outdoor started their rental operations in July of 2021 in three locations, offering their customers everything from tents, backpacks, to camping stoves. Their plan is to expand their offering for the following winter and summer seasons.

"Rental services have been something we wanted to implement for a while now, but we never came across any other service providers or platforms that could provide the same level of ease-of-use as Rentle does." 

When asked about how the implementation went, Haapanen pointed out that they were impressed with the process of introducing the new model into the existing retail operations and integrating their online rental store into their website. All in all, it took Scandinavian Outdoor two weeks to be fully operational in three of their locations, with the training of staff included.

"Between the three locations, it only took us one or two remote training sessions with the staff to get them started. After that, they’ve been running the rental operations without any issues." 

Scandinavian Outdoors future with Rentle

Scandinavian Outdoors main priority was to provide as easy of a rental experience and process as possible, both for their customers and employees. Haapanen mentioned that they have especially liked how Rentle makes renting frictionless and smooth for their customers.

"Although the concept of renting outdoor equipment has been around for a long time, the process itself has always been complicated. What’s been lacking in the industry is the possibility to rent out equipment quickly and easily, without any complications - and Rentle makes that happen."

Scandinavian Outdoor believes that the trend of preferring access over ownership will continue to grow and evolve, and more retailers will hop on the renting bandwagon. In the meanwhile, they will continue to expand their rental services, and start offering a wider range of outdoor products fit for winter activities.

Visit Scandinavian Outdoor's website and online rental store

Photo credits: Scandinavian Outdoor.

Are you interested in hearing more?

Book a demo with our product specialist or explore Rentle at your own pace by signing up for free.

rentle-graph-circ2