The ultimate outdoors department store since 1970
Scandinavian Outdoor’s story started in 1970, in Turku, Finland. While the operations may have started small with a group of scouts selling scout badges, Scandinavian Outdoor has evolved over the past 50 years into a well-known outdoor equipment department store.
Currently with 6 brick-and-mortar locations in Finland, and an online store that operates internationally, Scandinavian Outdoor aims to offer well-seasoned, as well as amateur hikers and campers with everything they need in order to enjoy the outdoors.
‘’As passionate outdoor enthusiasts, we know the demands nature can place on trekkers and hikers. We also know that if our gear can handle the weather conditions in Finland, it can handle them anywhere.’’ (Scandinavian Outdoors)
We had the opportunity to talk to Scandinavian Outdoor’s head of marketing, Kuutti Haapanen, about their initial experiences with rentals and their future plans for growth.