How Rentle helps Ridley?
Rentle is helping Ridley to manage their test bike fleet at their factory outlet where consumers mainly from Belgium, France, Germany, and the Netherlands visit to test bicycles and experience the heritage of the two brands. Because of the popularity of the service, the company has plans to expand the bike testing service in the future.
As a manufacturer, Belgian Cycling Factory has a bit different needs and use cases for rental software compared to a traditional bike rental business. For example, the inventory must be tracked in more detail than in a normal rental shop because the consumers are freer to select the parts that are used in the bicycle's assembly. As the number of different variants grows, so does the complexity of inventory and the need for maintenance. However, Rentle handles these challenges well.
Another important aspect for a bike manufacturer is to make sure that media has newly released models available for testing and reviewing. Rentle helps Ridley to schedule and automate the work related to arranging test bikes for media and partners on time.
Thibaut Norga, the marketing manager at Belgian Cycling Factory says that they have been really happy with Rentle and it has already saved a lot of time from the company:
"Previously we checked our system manually every day to see if we had new bookings but Rentle gives us a notification automatically when we have to be ready and prepare bikes."
Why Ridley chose Rentle?
Before finding Rentle, Ridley had struggled to find suitable rental software that would accommodate their needs.
The people at Ridley have been impressed by how powerful software Rentle is while being so easy to use. Another benefit Rentle has, that opens up several interesting opportunities, is the connectivity with other systems. For example, Ridley has Rentle linked with their warehouse system and database.
Last but not least, Ridley praises the cooperation with Rentle because of the open-minded attitude for suggestions and feedback.
“One of the great parts of working with Rentle is that the people are really open for feedback. It’s fun to work with a company with such mentality.” - Thibaut Norga
Photo: Ridley Bikes
