The way we consume goods is changing - it's not anymore about owning stuff. Instead, we care about the experience enabled by the stuff we use. To put it simply, it’s about what we can do, not what we own.
The challenge we face is that today's commerce software is almost exclusively designed for selling ownership, not access. To grow sales via quantity, not quality. This makes it unnecessarily complicated for both consumers and businesses to discover the vast potential of outside ownership.
Rentle exists to empower merchants with a commerce platform that expands them from unit sales to services, from ownership to access, from unsustainability to sustainability.
